advertisement
advertisement

Jay-Z “Decoded”: 32 Pages Revealed

As part of a scavenger hunt used to market his autobiography, the hip hop mogul hooked up with the creative agency Droga5 and Bing and hid all 320 pages of “Decoded” in plain sight in 13 cities: on a rooftop in New Orleans, a pool bottom in Miami, cheeseburger wrappers in New York City, and more. Fans who found them unlocked corresponding pages of the book to read and got a chance at two tickets to any Jay-Z concert anywhere, for life. Here’s a look at 32 of the pages.

As part of a scavenger hunt used to market his autobiography, the hip hop mogul hooked up with the creative agency Droga5 and Bing and hid all 320 pages of “Decoded” in plain sight in 13 cities: on a rooftop in New Orleans, a pool bottom in Miami, cheeseburger wrappers in New York City, and more. Fans who found them unlocked corresponding pages of the book to read and got a chance at two tickets to any Jay-Z concert anywhere, for life. Here’s a look at 32 of the pages.

advertisement
advertisement

About the author

Tyler Gray is the former Editorial Director of Fast Company and co-author of the book The Sonic Boom: How Sound Transforms the Way We Think, Feel and Buy (Houghton Mifflin Harcourt), out in fall 2014. He previously authored The Hit Charade for HarperCollins and has written for The New York Times, SPIN, Blender, Esquire, and others

More