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Burger King Announces McRib Competitor: The BK Rib Sandwich

Coming this summer: The BK Rib Sandwich, which looks an awful lot like McDonald’s wildly popular boneless McRib.

Burger King is to beget a new sandwich this summer, aiming to jab McDonald’s in the McRibs. The BK Rib Sandwich is boneless, covered in a tangy sauce and comes with sweet bread and butter pickles. According to Burger King’s VP of Global Innovation, the Rib Sandwich, which was tested in Shreveport, Louisiana, sold “extremely well.”

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Available from May 21, and costing $3.49 a la carte, $5.49 as part of a meal, the Rib Sandwich is just one of a long line of new products that BK is rolling out, including Memphis Pulled Pork Sandwiches and Caroline BBQ Sandwiches.

Would you swap your McRib for a Rib Sandwich? Answers and discarded protein burger wrappers in the comments, please.

About the author

My writing career has taken me all round the houses over the past decade and a half--from grumpy teens and hungover rock bands in the U.K., where I was born, via celebrity interviews, health, tech and fashion in Madrid and Paris, before returning to London, where I now live. For the past five years I've been writing about technology and innovation for U.S.

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