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46. Jackie Wilgar

EVP of marketing, Live Nation

46. Jackie Wilgar

The Concert Queen

Jackie Wilgar

Jackie Wilgar is a feedback fiend, and data is her excuse to play. In 2012, she oversaw the rollout of an app that directly linked Live Nation with fans and helped transform the world’s largest public live-entertainment company into a social, mobile powerhouse. The iOS app, which has been downloaded 4 million times, triangulates users’ locations with their iTunes catalog (with permission), then offers them early ticket deals. At shows, it gives them access to bands’ set lists, alerts them when artists are about to take the stage, and sends them a special goodbye message from the band as they’re leaving. Now, Wilgar says, “we know a whole lot about who [the fans] are. We can try and test things quickly, and if they don’t work, we try new things.”

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[Image: Flickr user Hauptillusionator]

About the author

Tyler Gray is the former Editorial Director of Fast Company and co-author of the book The Sonic Boom: How Sound Transforms the Way We Think, Feel and Buy (Houghton Mifflin Harcourt), out in fall 2014. He previously authored The Hit Charade for HarperCollins and has written for The New York Times, SPIN, Blender, Esquire, and others.

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