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59. Agnello Dias

Cofounder, creative director, Taproot India

59. Agnello Dias

The Voice Of The Moment

Amid last year’s local protests against rape injustice and political corruption, Agnello Dias unleashed a visceral TV spot featuring underrepresented people. The “I Am Mumbai” campaign for the Mumbai Mirror newspaper further cemented him as India’s most decorated (and progressive) adman. He now has Pepsi and telecom giant Airtel as clients, and Dentsu is a 51% stakeholder. His secret: ideas that speak for today. “I want to be a collector of experiences,” he says.

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[Image Courtesy of Taproot India]

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About the author

Rae Ann Fera is a writer with Co.Create whose specialty is covering the media, marketing, creative advertising, digital technology and design fields. She was formerly the editor of ad industry publication Boards and has written for Huffington Post and Marketing Magazine

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