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24. Sheryl Connelly

Futurist, Ford Motor Co.

24. Sheryl Connelly

The Car Clairvoyant

Sheryl Connelly is clear about her limits: “I have no crystal ball.” But to get Ford thinking about a trend like the aging population, she’ll bring in market examples from other walks of life: a Korean cell phone for diabetics, a London car service called Driving Miss Daisy, anti-aging soaps. The result? Designers who reimagine rearview cameras and blind-spot alerts, pushing customer-friendly next-gen safety features such as SmartGauge and Brake Coach.

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[Image courtesy of Ford]

About the author

Jeff Chu writes on international affairs, social issues, and design for Fast Company. His first book, Does Jesus Really Love Me?: A Gay Christian's Pilgrimage in Search of God in America, was published by HarperCollins in April 2013.

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