Skip
Current Issue
This Month's Print Issue

Follow Fast Company

We’ll come to you.

24. Sheryl Connelly

Futurist, Ford Motor Co.

24. Sheryl Connelly

The Car Clairvoyant

Sheryl Connelly is clear about her limits: "I have no crystal ball." But to get Ford thinking about a trend like the aging population, she’ll bring in market examples from other walks of life: a Korean cell phone for diabetics, a London car service called Driving Miss Daisy, anti-aging soaps. The result? Designers who reimagine rearview cameras and blind-spot alerts, pushing customer-friendly next-gen safety features such as SmartGauge and Brake Coach.

[Image courtesy of Ford]

loading