Art Peck powers Gap Inc.’s new vitality in both style (you might actually wear the clothes) and substance (it ended last year with $15.7 billion in net sales, an 8% jump). The three projects he’s proudest of:
EMPOWERING THE T-SHIRT FOLDERS
An in-house social media platform gives Gap’s 36,000 retail employees a voice, even to weigh in on the concepts and designs of a GapKids collaboration with Diane von Furstenberg (see above). “These are the people living our brand,” Peck says.
SCALING UP THE PRODUCT
Gap Inc.’s $130 million purchase of high-end boutique chain Intermix gives the casual-clothing retailer a serious stake in the luxury market.
DIGITIZING THE EMPIRE
Peck is adding a virtual layer to Gap and Banana Republic stores, adding such digital pizzazz as scanning jeans with a phone to get store picks for completing an outfit.
[Image by Stefano Azario]KR