Click here to preview the new Fast Company

Want to try out the new FastCompany.com?

If you’d like to return to the previous design, click the yellow button on the lower left corner.

9. Tracey Bleczinski

VP of consumer products, National Football League

The Fashion-Forward Football Fan

"When you looked at women’s NFL products, it was like a sporting goods store," Tracey Bleczinski says. She’s raised sales of women’s apparel and accessories more than 76% over the past three years, in part with pop-up style lounges at 10 NFL stadiums last season—featuring feminine swag and proper dressing rooms. She also styled a glamorous ad campaign and is now collaborating with Marchesa and others. It’s NFL chic.

[Image courtesy of NFL]

Add New Comment

0 Comments