As we recently chronicled, Myspace is attempting to do what few sites have managed: a major comeback.
At one point back in 2006, it was the not only the top social network but the most visited site of any kind.
A few years later, it was an easy punch line. Myspace was undone by a clutter of ads and widgets, balky service, and a little thing called Facebook, which came along offering a simpler and superior user experience.
Now Myspace has new owners – online ad veterans Chris and Tim Vanderhook and a high-profile partner in Justin Timberlake – and a new dramatic look. The redesign, which is central to the site’s comeback, could not feel more different than the old Myspace. Elegant visuals. Clever horizontal scrolling. Instant search without a search bar. It’s a new tune. But is it enough to bring back users and attract new ones?
Join our Google+ Hangout Wednesday at 11 a.m. EST with the Australian digital design shop behind the new look and feel: Ben Johnston, the CEO of Josephmark, and creative director Jess Huddart.
What do you want to know about their reinvention of Myspace? Tell us in the comments section below.CS