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A Slice Goes A Long Way: How Much Can Small, Voluntary Donations Raise?

For five years, music festival Bonnaroo has asked ticket buyers to kick in a voluntary $1. The money funds an on-site solar array and other eco projects—and this year, a record 20% of buyers donated. Assuming that other companies can get the same return, what good could come of it? (All sales figures for 2012.)

3 million people booked

  • 20%: $600,000
  • EQUALS: 304 homeless people in a shelter for a month (per Department of Housing and Urban Development)

4.4 million copies sold, U.S.

  • 20%: $880,000
  • EQUALS: 18 public school music teachers’ salaries for a year

7.4 million DVDs sold

  • 20%: $1.5 million
  • EQUALS: 29,736 children fed during a school year (per World Food Program)

[Image: Flickr user Cody Eichelberger]

A version of this article appeared in the June 2013 issue of Fast Company magazine.