os of a small dinosaur-shaped robot that was treated in an affectionate or a violent way and measured their level of physiological arousal and asked for their emotional state directly after the videos. Participants reported to feel more negative watching the robot being abused and showed higher arousal during the negative video.
The second study conducted in collaboration with the Erwin L. Hahn Institute for Magnetic Resonance Imaging in Essen, used functional magnetic-resonance imaging (fMRI), to investigate potential brain correlations of human-robot interaction in contrast to human-human interaction. The 14 participants were presented videos showing a human, a robot and an inanimate object, again being treated in either an affectionate or in a violent way. Affectionate interaction towards both, the robot and the human, resulted in similar neural activation patterns in classic limbic st
World Changing Ideas
New workplaces, new food sources, new medicine--even an entirely new economic system.
The major tech ecosystems that battle for our attention and dollars.
What’s next for hardware, software, and services.
The brave new world of automation, from AI to drones.
How our urban centers are building toward the future.
Most Creative People
See members of our Most Creative People in Business community: leaders who are shaping the future of business in creative ways.
An award-winning team of journalists, designers, and videographers who tell brand stories through Fast Company's distinctive lens.