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Twitter Lands Its Biggest Ad Deal To Date, With Starcom MediaVest Group

Twitter has struck a deal with Starcom MediaVest Group worth “hundreds of millions of dollars over a multiyear period.” In return, Starcom’s clients–including Procter & Gamble, Walmart, and Coca-Cola–will receive premium access to Twitter’s choice ad slots, research and data, and new products.

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About the author

Christina is an associate editor at Fast Company, where she writes about technology, social media, and business.

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