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Microsoft Launches Privacy Awareness Campaign For Internet Users

Conceal it, don’t reveal it.

Microsoft Launches Privacy Awareness Campaign For Internet Users

Microsoft is launching a consumer awareness campaign about Internet privacy. With the campaign–you can see the cute, family-oriented video below–comes a bunch of tools that the software firm hopes you will use in order to avoid those embarrassing over-shares that can lead to online fraud, theft–and, well, just plain old embarrassment.

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There’s a test for users to discover just how aware they are of the Internet’s ability to leak information, although Microsoft does concede that “the more personal and relevant the web gets, the better it can get.” The site, however, only steers people to Microsoft’s own products so, it’s less consumer campaign than deft marketing opportunity.

[Image by Flickr user Jo Jakeman]

About the author

My writing career has taken me all round the houses over the past decade and a half--from grumpy teens and hungover rock bands in the U.K., where I was born, via celebrity interviews, health, tech and fashion in Madrid and Paris, before returning to London, where I now live. For the past five years I've been writing about technology and innovation for U.S.

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