The COO of Facebook was addressing journalists at the firm’s London offices, and this is what she said:
The size of the audience makes this–the phone–a mass medium. It’s as important to a marketer as TV. This is as important–if not more important–than television.
So important, it seems, that, if a the social network is reportedly preparing to charge $1 million per video ad. Four daily summer “slots” are up for grabs, with different demographics: men over 30, men under 30, women over 30, and women under 30. The ads will be 15 seconds long and will not be shown more than three times a day to each of Facebook’s billion users. If the firm gets what it wants, that could mean $4 million a day coming into the Facebook purse.