04-16-2013TECH

Twitter Talking To Viacom And NBC In Order To Put More TV Content Online

The social network is hoping to add to its existing deals with ESPN and the Weather Channel, and up the news and entertainment content on its site to increase user engagement. A source claims that Twitter would stream videos and promotions, splitting the resulting ad revenue with the networks.

BY Addy Dugdale

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ABOUT THE AUTHOR

My writing career has taken me all round the houses over the past decade and a half--from grumpy teens and hungover rock bands in the U.K., where I was born, via celebrity interviews, health, tech and fashion in Madrid and Paris, before returning to London, where I now live. For the past five years I've been writing about technology and innovation for U.S More

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