Nest, Jawbone Founders On Why Creating Something Simple Is Really Hard

From creating first generation iPhones to JAMBOX speakers, Tony Fadell, CEO of Nest, and Hosain Rahman, CEO of Jawbone, know that creating a simple, useful product is incredibly difficult.

Tony Fadell and Hosain Rahman may not be zen masters, but both have made careers out creating products that are beautiful, useful, and seemingly simple.


“You have to have that really tight narrative around the problem that you’re solving,” says Rahman, whose company created Jawbone headsets.

Tony Fadell and Hosain Rahman

In this conversation the two discuss the challenges of simplicity in product design and what it takes to bring innovative applications and products to market.

“To make something simple is incredibly hard to do,” says Fadell, who helped create the Nest Learning Thermostat and the first three generations of the iPhone for Apple. “It takes teams of designers, teams of engineers to pull it off.”

About the author

Vivek Kemp is Fast Company's Senior Video Producer. He has worked for NBC Network News, News Corporation's The Daily and the Naples Daily News.