Twitter The Best Thing To Happen To TV, Says “Wife Swap” Producer Stephen Lambert

Has social media revolutionized the television, or has the All3Media chairman forgotten something?

Twitter The Best Thing To Happen To TV, Says “Wife Swap” Producer Stephen Lambert

Twitter–and Facebook–are changing the way that producers look at creating new TV shows.


Stephen Lambert, the chairman of All3Media, and creator of Wife Swap, Faking It, and Undercover Boss, seems to think so.

In fact, Studio Lambert, the Brit’s production company, is currently “developing a show that has a very big second-screen element.”

Lambert is expecting to hear back from network bosses this week whether his program, which is a cross between a reality show and a quiz game-show, will be commissioned.

He did, however, warn the audience at the MipTV conference in Cannes yesterday that just because an opinion is gospel on Twitter doesn’t necessarily mean it chimes with the rest of the audience.

As well as having access to a free focus group, which enables producers to tweak the format or content of shows, it’s the second-screen aspect of social media, and how it can be used to create content, that excites Lambert so much.

He did, however, strike a warning against forcing social media on TV viewers, and said that such a move would be “limiting” to the creative process.


Does Lambert have a point? Has TV viewing changed inexorably with the addition of Twitter (Facebook, let’s be honest, feels like a less important medium for TV viewers)? Or do you feel that it was the advent of Tivo that changed TV? Maybe it’s satellite TV, or cable, or just the remote control. Or have the Kardashians changed the face–and other areas–of the small screen for you? Tell us what you think in the comments, please.

[Image by Flickr user charlie 4881]

About the author

My writing career has taken me all round the houses over the past decade and a half--from grumpy teens and hungover rock bands in the U.K., where I was born, via celebrity interviews, health, tech and fashion in Madrid and Paris, before returning to London, where I now live. For the past five years I've been writing about technology and innovation for U.S.