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New To Retail Tech? Here's What It Takes In A Post-Groupon World

FastCo.Labs reporter Camilla Grey explains why launching a successful retail software product means working with the right merchants at launch—and forging very high-touch relationships. "We needed to reassure merchants that we were going to help them sell in a digital way, not in a discounted way," says Kara Kaplan, co-founder of a Chicago startup called Giftbar. Inspired to create your own retail app? Read the full story here.