For the makers of such a simple product–those iconic notebooks–Moleskine has been rather innovative of late.
But perhaps its greatest innovation is yet to come. That’s because as of today the Italian company is now being traded on the country’s stock market in Milan. You read that right: an IPO. In Italy. Not exactly the first place you think of when you think of economic powerhouses.
It remains to be seen, of course, if the company can succeed as a public force. Early trading suggests there may be reasons to bust out the bubbly. And one thing is for sure: A company that first rose to popularity in Paris in the 19th century, and is inspired by notebooks used by Hemingway and Van Gogh, knows a thing or two about being persistent over time.