Weeks after revamping its timeline, Facebook is facing a court battle over the term itself. Bloomberg News reports today that the social network company lost a bid to end a trademark suit over the name, which another company claims was its first. According to the suit, Timelines Inc. started a website with that name in 2009–a full two years before Facebook inserted it into its product. Two weeks after Facebook unveiled its timeline, Timelines Inc filed suit. Facebook counter-sued, arguing that Timelines.com product wasn’t distinct enough to warrant trademark protection.
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