If it seems that all of your friends seemed to change their profile pictures on Facebook to reflect support for marriage equality, you’re not alone. According to Facebook, there was a 120% increase in the change in Facebook profile photos on Tuesday from an average day in profile picture change. According to data the company analyzed: “We find that the increase in uploads does indeed start around the time when [Human Rights Campaign] began urging their Facebook followers to change their profile photos at 1 p.m. EST.”
Facebook also compiled a map of the counties in the United States with the highest proportion of change in Facebook profile pictures at that time: Many of the counties that showed the most support were college towns, major cities and tech-friendly hubs.
Also unsurprisingly, people closest to the age of 30 were most likely to have changed their photo.