The Telecommuting Genie Isn’t Going Back In The Bottle; Here’s How To Strengthen Its Magic

Yahoo caused a stir by ending its work-from-home program, but telecommuting is definitely here to stay. Here is how you can make it work at your company.

The Telecommuting Genie Isn’t Going Back In The Bottle; Here’s How To Strengthen Its Magic

Marissa Mayer caused a huge stir when she decided to end the telecommuting policy at Yahoo but, make no mistake about it, telecommuting is here to stay. In fact, thanks to long commutes, dual-career families, work-life balance, and continued advancements in remote videoconferencing technologies, telecommuting is only going to become more and more common.


As a manager, that means you’ve got to focus on the right metrics to ensure your team is more focused on productivity than The Price is Right. First and foremost, it isn’t about “where” the work takes place but whether the work is actually getting done. To avoid having your employees slack off while working from home, here are some tips to help you manage your telecommuting workforce:

Hire the right talent.
It all starts with having the right talent in place. During the hiring process, look for previous examples of their ability to work with a high level of autonomy while still hitting their deliverables. They should have a high motor and possess the ability perform without being under the microscope that normally comes with being in a corporate office.

Manage to objectives instead of just watching the clock.
The way we work has changed. Clinging to outdated management philosophies that focus on “putting in your hours” are a thing of the past. Instead of watching the clock, you’ve got to be more concerned with what’s getting done. I know this is often a slippery slope and doesn’t apply to every situation, but in my experience the hours always have a way of working themselves out. I’ve been lucky enough to work for managers that allowed us to use our discretion when it came to managing our schedules and we found a way to meet our individual and organizational objectives.

Trust your employees until they give you a reason not to.
I once had a boss ask me to document what I worked on while working from home. Talk about a morale killer. If I was going to slack off, I didn’t need to work from home to do it. All I needed was an Internet connection, landline telephone, or my smartphone and I could still watch hours of streaming videos or spend the day kibitzing on the phone with old friends without having to leave my desk. Instead of trusting me to focus on the tasks at hand, the manager decided to focus on documenting tasks–a little outdated and off the mark if you ask me.

Embrace the right technologies.
In the case of Yahoo, technology was ultimately what led to the end of their telecommuting program. Upon reviewing data on employee logins to their Virtual Private Network (VPN), Mayer reached the conclusion that employees weren’t checking in enough. To decrease the likelihood that the same thing will happen at your organization, the technology you choose has to have the right checks and balances and be compared against whatever guidelines and objectives you’ve put in place.

Managing a telecommuting workforce.
Will Yahoo’s decision to end their telecommuting program ultimately pay off? Only time will tell. However, I find it really hard to imagine that companies are going to be able to put the telecommuting genie back in the bottle. Videoconferencing and other technologies are only going to get better and commuting times are only going to get longer. That means it’s going to be up to you, as a manager, to make sure your team is engaged in something more than sitting on their living room couch.


What strategies or tactics have you found to be most helpful when managing a remote workforce? Tell us about it in the comments.

–Shawn Graham is a marketing and brand strategist for startups and small businesses. Find Shawn at or continue the conversation on Twitter.

[Genie Lamp: Daniel Wiedemann via Shutterstock]

About the author

Shawn Graham partners with small businesses to create, implement, and manage performance-driven marketing strategies. His knowledge base includes media relations, business development, customer engagement, web marketing, and strategic planning.