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Vimeo On Demand Is The Video Network’s Latest Play For Pay

The social video site goes beyond ads in search of revenue. Content creators could also cash in.

Vimeo On Demand Is The Video Network’s Latest Play For Pay
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Vimeo has added a new “Vimeo On Demand” service so its subscribers can earn income by sharing popular videos over its social network. Unlike traditional pay-per-view services on cable channels, Vimeo On Demand doesn’t include live streaming.

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Vimeo’s charging 10% of the income, leaving the lion’s share for the content uploader–and thus making it potentially a very attractive service to professional video makers who already have popular content. The pricing is, Vimeo notes, up to the users themselves, a little like its Vimeo Movies effort. A user’s Vimeo On Demand landing page is also fully customizable so users can make it match their “work and bring it to life.”

Vimeo is on a growth spurt at the moment, and recently bought animated GIF company Echograph.

[Image: Flickr user vancouverfilmschool]

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I'm covering the science/tech/generally-exciting-and-innovative beat for Fast Company. Follow me on Twitter, or Google+ and you'll hear tons of interesting stuff, I promise. I've also got a PhD, and worked in such roles as professional scientist and theater technician...thankfully avoiding jobs like bodyguard and chicken shed-cleaner (bonus points if you get that reference!)

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