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United Airlines’ Rebranding Snafu

Donald Trump, who at the time was a United shareholder, called (its rebranding as Allegis) a “world-class disease.”

Donald Trump, who at the time was a United shareholder, called (its rebranding as Allegis) a “world-class disease.”

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About the author

Colin Weatherby is a writer, videographer, and current Leadership intern at Fast Company. If he's not strapped to a computer, he's usually on top of a mountain.

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