Two years of work came to fruition this February for our July/August 2011 cover subject, Matt Damon, and the charity he cofounded, Water.org (“Matt Damon and His Global War for Water“). That’s when he launched StrikeWithMe, a massive public service announcement masquerading as a series of humor videos on YouTube. The premise: Damon will not go to the bathroom until the worldwide water crisis is solved; hilarity ensues. “It’s experimental,” says Mike McCamon, Water.org’s chief community officer. “We could spend $5 million-plus for a spot in the Super Bowl, or we could spend mid-five figures to access an audience of the same size.” Damon himself appeared in the campaign’s first eight videos, which were written and produced by established YouTube creators (combined subscriber count: more than 10 million), with input from Water.org, and filmed at YouTube Space L.A. Two days after going live, the first five videos had been viewed more than half a million times. The writers had total creative freedom, save for one stipulation. Says McCamon, “It had to be clean.”
The Most Innovative Companies
The top 50 companies in entertainment, media, sports, technology, and more.
Most Creative People
Meet this year's inspiring leaders.
Innovation By Design
A showcase for ingenious design solutions.
World Changing Ideas
New workplaces, new food sources, new medicine—even an entirely new economic system.
Out of Office With
Industry leaders offer a glimpse of their lives outside of the office--and how these experiences have helped to get them where they are today.
Creative dialogue can reinvent your business, your brand, and your career. Join Fast Company on a multi-platform exploration of the art of conversation.
Mind and Machine
Computers are getting smart--very smart. Fast Company explains the complex and increasingly nfluential world of artificial intelligence and machine learning.
How the top talent from creative fields get work done.
The up-and-coming companies that are disrupting industries.
Profiles of the high-level business leaders behind progressive, creative, and innovative organizations
A roundup of breaking tech news, products, and services featuring the most important takeaways.