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2 minute read

Where Are They Now?

Google Glass: Warby Parker In The Frame To Help With Design

Google's making sure it won't make a spectacle of itself.

So, Google has got this thing, Google Glass—well, these things, these AR glasses, and everyone is going crazy over them. Yesterday we got the closest to seeing what the world looks like when you've got a pair of them perched on your nose, but for Google, the big question must now be, what is the world going to see when they look at a person wearing Google Glass? And so that must be why, says the New York Times, they've gone to one of the newest, coolest eyewear manufacturers out there. And it's one of Fast Company's Most Innovative in Retail 2012.

The report claims that the search engine giant is talking to Warby Parker, the online glasses store with a heart, led by David Gilboa and Neil Blumenthal, in an attempt to make its glasses look like something you'd want to wear out without making people point, scream, faint (optional) and shriek, "Cyborg, Incoming!" when they see you. Neither firm, of course, would comment on the claim, which emanated from "two people briefed on the negotiations." The current model is glassless, but there is an idea to fit them with either tinted or prescription lenses. There is still no clue as to when Google Glass will be available, but the firm yesterday ratcheted up the excitement another notch with this, the If I Had Glass project. Consider yourself cool, curious, creative, and a U.S. resident over 18? Should Google feel the same about you, then you could become an Explorer (nothing so mundane as testing, eh?) for the project.

Project Glass, the brainchild of Sergey Brin, is probably the best-known of all the upcoming forays into wearable tech—and, perhaps, the concept that is closest to fruition. Earlier this month, it was reported that the F.C.C. has been giving the glasses the once-over, and it has been seen out in the wild at New York Fashion Week last September, at DVF's runway show (she later released a short film, DVF Through Glass, about the specs). But snapping at its heels could be the iWatch, Apple's wearable gadget which, according to a report last week, has 100 product designers seeing to its every whim.

So, which wearable tech item would you rather be seen in? An iOS watch, or Android spectacles? Answers in the comments, please.

[Image by Flickr user jurvetson]

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