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MTV Twitter Account Gets Hacked ... Or Was It All A Prank?

As MTV put it on Tuesday afternoon: "We Catfish-ed you guys."

Count MTV as another major brand whose Twitter account was apparently hacked* this week (in case you missed it, see Burger King here and Jeep here).

Being hacked, while slightly embarrassing, doesn't actually seem to be all bad news for companies. Burger King's Twitter feed, for example, gained followers during the attack and it is a lot of free publicity.

A sample tweet from the apparently hacked account:

*But were they really hacked at all? This from Reuters' deputy social media editor Matthew Keys:

UPDATE: Apparently it was all a joke.