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Maker’s Mark’s Big Branding Mistake

Our brains prefer scarce things, even when they are identical to the same items in larger supply.

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Our brains prefer scarce things, even when they are identical to the same items in larger supply.

About the author

Erin Schulte is a writer and editor whose work has appeared in Fast Company, The Washington Post, The Wall Street Journal, Harper's Bazaar, and Entrepreneur, among other publications. You can find her on Twitter @erin719nyc.

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