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Meet Dixie Elixirs’ Willy Wonka Of Weed

Legalized marijuana has been good for Tripp Keber’s company, which makes everything from marijuana soda to pot brownies.

Tripp Keber wears a pinstripe suit. He used to work on Capitol Hill. And he knows how to make a mean pot brownie.

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Keber isn’t who you might expect to find running a company that makes marijuana-laced sodas, lozenges, and massage oils. But the managing director of Dixie Elixirs and Edibles is positioned to harvest a whole lot of green now that states including Colorado and Washington have legalized recreational use of marijuana.

Fast Company visited the Denver-based company to get Keber’s take on how innovation helps him stay competitive in the modern era of drug dispensing.

About the author

Vivek Kemp is Fast Company's Senior Video Producer. He has worked for NBC Network News, News Corporation's The Daily and the Naples Daily News.

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