Twitter And Super Bowl The Perfect Couple, With 24.1 Million Tweets During The Game

Lots of things beginning with B–Blackout, Beyonce, Baltimore–contributed to Twitter breaking more records. Brilliant!

Twitter And Super Bowl The Perfect Couple, With 24.1 Million Tweets During The Game

How would Twitter describe last weekend? By channeling a bit of Charles Dickens, and talking about “the best of times, the worst of times.” Let’s look at the positives first: Super Bowl. Yet again, Twitter broke records, most notably, that of the previous year’s game, during last night’s Ravens-49ers showdown, with 24.1 million tweets being tapped out by the start of the second half of the game.

The micro-blogging site broke down a few of the stats in a post-match blog post: the biggest topic of conversation was, of course, the blackout, generating (oh, har) 231,500 tweets per minute, followed by the awesome 108-yard kick return by Ravens player Jacoby Jones (185,000 TPM) and finally the full time whistle (183,000 TPM.)

Michelle Obama got in on the tweet action, shouting out for Beyonce–whose performance, some fans say, was what caused the lights to go out.

The half-hour-plus outage also spawned some spoof accounts, including @superbowllights, who made watchers chortle with this tweet.

So, why worst of times for Twitter, whose record-breaking antics every few months show the continuing popularity of the service as a side dish for the big stuff, such as sports events and politics? Because the site fell victim to a mammoth hack over the weekend, with 250,000 accounts being compromised. Twitter has reset passwords and revoked session tokens for compromised accounts, while urging its users to remember “good password hygiene.”

[Image by Flickr user Triple Tri]

About the author

My writing career has taken me all round the houses over the past decade and a half--from grumpy teens and hungover rock bands in the U.K., where I was born, via celebrity interviews, health, tech and fashion in Madrid and Paris, before returning to London, where I now live. For the past five years I've been writing about technology and innovation for U.S.



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