Meanwhile, my colleague Jason Feifer used the outage as an opportunity to exercise his signature wit on Vine: the best and worst ads of tonight's show.
It took just four mins after the lights went out for the first Twitter advertiser to bid on [power outage] as a search term. #SuperBowl47— Twitter Advertising (@TwitterAds) February 4, 2013
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Tide, Oreo Jump On Blackout Bandwagon With Social Ads As Super Bowl Briefly Delayed At Superdome
The momentum came to a screeching halt in the third quarter leaving some to wonder if someone in Louisiana forgot to pay the electricity bill.