It’s hard to know what is more fashionable for Superbowl ads these days: the full–or partial–reveal before the game; or the social media connection. Here’s a teaser for car manufacturer Lincoln‘s spot, which used Jimmy Fallon, a longtime Twitter fan, and a witter campaign to crowd-source the script. Using the hashtag #steerthescript, the company gathered around 6,000 tweets centered around the subject of an unforgettable road trip to form a story.
With material as ranging from UFOs, hitch-hikers and a woodland wedding in the teaser, Lincoln’s spot on Sunday night should prove interesting.
From the homemade submissions of Doritos fans to big ticket productions with friends like Kaley Cuoco and The Flaming Lips, here are the Super Bowl ads people are already talking about.
Anheuser-Busch unleashes an unlikely Super Bowl star to support Beck’s sleek Sapphire.
Allstate’s Super Bowl offering reveals longtime pitchman Dean Winters (of 30 Rock fame) involved in some historical calamities.
In a brief teaser for its Super Bowl ad, Best Buy puts Amy Poehler front and center, with something important on her mind.
Agency and brand players discuss Super Bowl strategies and incendiary effects of launching pre-game content.AD