For the first time, more people are logging into Facebook daily on mobile than on desktop, the company announced in its fourth-quarter earnings report Wednesday.
Facebook now has more than 680 million users who log in using their mobile devices each month, an increase of 57% since last year.
Until recently, the company had no way to monetize this disproportionately growing mobile userbase. It didn’t launch its first mobile-only product until last June, when it introduced mobile sponsored stories. It launched its second, a product that advertises third-party apps, in August.
The revenue from these products is, like the mobile userbase, growing quickly. This quarter, its new mobile advertising products accounted for 23% of its overall ad revenue, up from 14% last quarter.
Other highlights from the earnings report:
Revenue: Facebook’s fourth-quarter revenue totaled $1.585 billion, an increase of 40% over the same time last year.
Advertising Revenue: While advertising revenue increased 41% from the same time this year, payments and other revenue, if adjusted to account for revenue in the extra month of December, stayed about the same year over year.