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PETA Uses Manti Te'o Fake Girlfriend Scandal To Push Fake Chicken On Super Bowl Fans (Updated)

The animal rights group is rolling out billboards featuring the Notre Dame football star's image for their vegan chicken campaign.

PETA Uses Manti Te'o Fake Girlfriend Scandal To Push Fake Chicken On Super Bowl Fans (Updated)

Animal rights group PETA is using the Manti Te'o scandal (click here for a refresher) to promote another fake phenomenon: vegan chicken. In an announcement released this week, PETA encouraged football fans to "avoid unnecessary roughness to chickens on Super Bowl Sunday by intentionally grounding real chicken wings and opting for play-action fake fowl instead ..."

PETA will post its message on billboards using Te'o's face with the tagline "Sometimes Faking It Is Better."

Also noted in responses to current events on the PETA blog: They're not thrilled about the Iranians' use of monkeys in space travel either.

What do you think of the PETA billboard? A good use of current events? Or already a stale joke?

UPDATE: A PETA spokeswoman told Fast Company that the group was forced to pull the billboard "as we are complying with Te'o's legal representatives' request that we not run it." But the company is still using the joke for some publicity.

"We wish Manti Te'o well and are grateful that his recent fake relationship allowed us to call attention to the very real cruelty of chicken factory farms and slaughterhouses," PETA Vice President Lisa Lange said in a statement. "Manti's face has vanished from the ad, but all of our 100 percent cruelty-free vegan game-day recipes—including faux-chicken wings and sandwiches, potato skins, and more—are still available at and are as delicious as a pick-six."