• 02.11.13

Nivea’s New Shape Shows Small Changes Mean Big Savings

Oh, and it’s eco-friendly too.

Nivea’s New Shape Shows Small Changes Mean Big Savings

For supermarket products, even the tiniest packaging change creates ripples. Case in point: Nivea’s revamped bottles, as designed by Yves Béhar’s Fuseproject.


1. Sturdy roof
The cap is slightly domed, which lends it strength. As a result, it can be thinner and use less plastic

2. Tight fit
The new bottle packs tighter, so cases can hold 12% more. That could lower CO2 emissions from shipping by 585 tons each year.

3. Slim curves
New contours allow for walls that are thin yet strong. The form uses 15% less plastic, which will save more than 350 tons a year.

4. Precise molds
Textures on the logo, cap, and body are from careful tooling of the mold, reducing the need for extra steps in production.

About the author

Cliff is director of product innovation at Fast Company, founding editor of Co.Design, and former design editor at both Fast Company and Wired.