The CEO of San Francisco-based Glam Media announced at a German conference on Monday that his company’s business exceeds Vogue‘s print business. Speaking at the DLD13 Conference in Munich, Samir Arora told the audience that print and broadcast advertisers are migrating to digital. Arora, whose firm receives approximately 356 million monthly visitors to their network of sites, claims Internet advertising is reaching maturity.
“On the smart Internet, you should not see an ad for a car if you have just bought a car. Bring that forward and consumers will get used to it–it will make advertising something people want, targeted and packaged carefully,” Arora said. In recent years, Glam Media has been focusing increasingly on audience microsegmenting.
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