Well, here’s an an amusing little side dish for a Friday morning. It seems Facebook is charging people $100 to send Mark Zuckerberg a message. Is this the firm’s latest idea for a revenue stream, or is this, as a spokesperson claimed, an experiment in spam filtering? According to Mashable, anyone who isn’t a friend of the Facebook founder gets a little blue box marked, “Send to Inbox for $100.00”–and this was tried from multiple accounts. When Fast Company attempted it, however, no such box appeared.
Mashable quoted a statement from Facebook’s press people about the $100 query: “We are testing some extreme price points to see what works to filter spam.” What your $100 will do for you, apparently, is to make sure your message doesn’t go straight to Facebook’s Other Inbox, a receptacle for stuff sent to you by people who aren’t your friends–spammers, stalkers, your crazy aunt, and so on and so forth. Last month, Facebook introduced pay-to-message testing, a variation on last year’s paid post experiment.