advertisement
advertisement

PepsiCo-llaboration

Consumers are seeking a much greater authenticity in marketing from the brands they love. It’s caused a shift in the way we think about deals with artists…

advertisement
advertisement

Consumers are seeking a much greater authenticity in marketing from the brands they love. It’s caused a shift in the way we think about deals with artists…

About the author

Is a journalist and recent graduate of the University of Chicago. Follow her on Twitter at @Jessen_O

More