Microsoft Opens Its Socl Experiment For Beta Testing

Microsoft’s social-slash-search experiment has ditched the period and is welcoming testers.

Microsoft Opens Its Socl Experiment For Beta Testing

Announced earlier this year as So.cl, Microsoft’s foray into the social world is looking for people to test drive it. The site, which is a mixture of search and social, is not Redmond’s attempt to compete with the Facebooks, Tumblrs and Twitters of this world. It was unveiled in beta mode yesterday by the firm’s innovative Fuse Labs, with a few changes here and there.

Unlike last month’s launch of the Surface, which is, says Ad Age, having trouble attracting developers to create apps on its new platform, Redmond is not putting promotional rockets under Socl. The site is aimed primarily at the educational sector, with the emphasis on using collaboration technologies for learning, such as throwing a “party” where users can create a chatroom to watch videos and make playlists together.

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My writing career has taken me all round the houses over the past decade and a half--from grumpy teens and hungover rock bands in the U.K., where I was born, via celebrity interviews, health, tech and fashion in Madrid and Paris, before returning to London, where I now live. For the past five years I've been writing about technology and innovation for U.S.

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