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Photo Of NYPD Officer Giving Homeless Man New Boots Goes Viral After Going Up On Facebook

Two weeks ago Jennifer Foster, a tourist visiting New York from Arizona, snapped a pic of Officer Lawrence DePrimo’s gift to a homeless man in Times Square. It has now garnered over quarter of a million “likes” on Facebook. This is a feel-good story–and good branding.

Photo Of NYPD Officer Giving Homeless Man New Boots Goes Viral After Going Up On Facebook

This photo of New York City police Lawrence DePrimo giving a pair of boots to a homeless man has gone viral after the NYPD put it up on its Facebook page. The good deed was snapped by a tourist from Arizona, who forwarded a written description–not, you understand, a formal statement–to the relevant department. The NYPD asked her to email the photo, she duly did so, they stuck it on Facebook and, voila, 275,000 “Likes” and 16,000-plus comments.

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Cynics may huff and puff that the story amounts to nothing more than an exercise in rebranding law enforcement online–Jennifer Foster, the tourist who took the shot works as a civil communications director in an Arizona sheriff’s office. But maybe it’s more than that–strip away the protagonists of the story and you’ve got an individual act of charity that continues the conversation started in the aftermath of Sandy.

[Image by Jennifer Foster]

About the author

My writing career has taken me all round the houses over the past decade and a half--from grumpy teens and hungover rock bands in the U.K., where I was born, via celebrity interviews, health, tech and fashion in Madrid and Paris, before returning to London, where I now live. For the past five years I've been writing about technology and innovation for U.S.

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