Instagram A Big Thanksgiving Winner With 10 Million Photos

Facebook’s purchase of the photo-sharing site was definitely not a turkey.

Instagram A Big Thanksgiving Winner With 10 Million Photos

Just look at the curve on that graph. Instagram users uploaded over 10 million Thanksgiving-related photos last Thursday. At its peak, over 226 photos (the majority of which were probably greasy food porn snapshots) were posted on the site per second.

Instagram, as you may recall, was bought by Facebook for $715 million earlier this year. Although it’s still not clear just how Mark Zuckerberg plans to monetize the photo-sharing site, Forbes points to a change in its data use policy that will allow Facebook to use information gathered from Instagram’s users – in this case, that a lot of them like eating roast turkey on the fourth Thursday in November–and use it for targeted ads and sponsored pages.

About the author

My writing career has taken me all round the houses over the past decade and a half--from grumpy teens and hungover rock bands in the U.K., where I was born, via celebrity interviews, health, tech and fashion in Madrid and Paris, before returning to London, where I now live. For the past five years I've been writing about technology and innovation for U.S.