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Foursquare CEO Dennis Crowley On Overcomnunicating, Overcommunicating, Overcommunicating

What’s the biggest lesson you learned in 2012? “Overcommunicate. overcommunicate. overcommunicate. Ideas in your head go nowhere in an organization of 150 people. Everything has to be communicated to the people who execute on ideas. What we’re doing / what we’re doing it / why it’s important / how this makes us win. All need to be overcommunicated. And if something seems so obvious that it doesn’t need to be said, overcommunicate that too.” How do you think you’ll apply it in the year ahead?

What’s the biggest lesson you learned in 2012?

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“Overcommunicate. overcommunicate. overcommunicate. Ideas in your head go nowhere in an organization of 150 people. Everything has to be communicated to the people who execute on ideas. What we’re doing / what we’re doing it / why it’s important / how this makes us win. All need to be overcommunicated. And if something seems so obvious that it doesn’t need to be said, overcommunicate that too.”

How do you think you’ll apply it in the year ahead?

“Company meetings. Email threads.Meetings. Slides. Lunch chats. Hallway chats. 1:1s w/ random employees. Conference talks, conversations w/ reporters.”

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More Lessons for 2013 from some of today’s most innovative business thought leaders here.

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About the author

Robert Safian is the editor and managing director of The Flux Group. From 2007 through 2017, Safian oversaw Fast Company’s print, digital and live-events content, as well as its brand management and business operations

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