Amazon Pushes Kindle To Kindergarten Kids in U.S.

The online retail firm is hoping that the Kindle will stand out from all the other tablets in the playground, and is launching a tablet management service. Play nicely!

Amazon Pushes Kindle To Kindergarten Kids in U.S.

As the jostling and jockeying for position in the tablet market gets ever more frenzied, Amazon is hoping for a slice of the education market. Yesterday it unveiled Whispercast, a service that allows organizations such as businesses and schools to manage numerous Kindles from one online location.

The benefits are two-way, says Jay Marine, VP of Kindle product management. “We want to make it as easy as possible for everyone to own a Kindle device. And we have a particular mission to increase reading, especially among kids.”

It’s easy to see how the Kindle could topple the iPad as the go-to tablet in this market. Apple has sold almost a million units to educational institutions over the past year–almost double the sales of the previous 12 months. Amazon’s tablet is less hefty for the kids to carry around, and it’s much cheaper, making for a happier bunch of school administrators. But if next Tuesday’s Apple event is all about the iPad mini, then Amazon’s job will get a whole lot harder.

Perhaps there is another player about to enter the fray: Google. Component manufacturers in Taiwan have claimed that there is a $99 Nexus tablet in the offing by the end of 2012. And with yesterday’s announcement of a mysterious Android event planned in New York on October 29 declaring that “the playground is open”–well, let’s just say that a bit of speculation on a Thursday is always fun.

About the author

My writing career has taken me all round the houses over the past decade and a half--from grumpy teens and hungover rock bands in the U.K., where I was born, via celebrity interviews, health, tech and fashion in Madrid and Paris, before returning to London, where I now live. For the past five years I've been writing about technology and innovation for U.S.



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