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Online Advertising Spend Converging With Print Levels In U.S.

Revenue from both dead-tree and the intertube sector is, however, dwarfed by the mammoth $75 billion garnered from tellybox advertising.

Online Advertising Spend Converging With Print Levels In U.S.

They’ve been on the rise for a couple of years now, but projected figures from the Interactive Advertising Bureau claim that online ad spend will, by the end of this year, be greater than that of its print counterpart. The report (PDF), commissioned by the IAB and carried out by PwC, has online spend from the first half of 2012 up 14% to $17 billion, up by $0.2 billion from the last half of 2011; dead-tree advertising, on the other hand, spent $35.8 billion throughout the whole of last year.

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It goes without saying that the big winner in this will undoubtedly be Google. With over 40% of the online ad market, according to eMarketer, it is expected to make $15.41 billion in advertising revenue.

[Image via Technology Review]

About the author

My writing career has taken me all round the houses over the past decade and a half--from grumpy teens and hungover rock bands in the U.K., where I was born, via celebrity interviews, health, tech and fashion in Madrid and Paris, before returning to London, where I now live. For the past five years I've been writing about technology and innovation for U.S.

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