Amazon In Running For Texas Instruments’ Chip Division

If successful, the deal will enable Amazon to exert more of an influence over the chips that go in its Kindle devices, and the rumored Amazon cellphone.

Amazon In Running For Texas Instruments’ Chip Division

A report on an Israeli website claims that Amazon is in serious negotiations to buy Texas Instruments’ mobile chip division. The firm announced last month that it was doing away with its chip operations and instead focusing on embedded platforms. It’s a logical step forward for the online retail giant with a sideline in hardware, as it means that Amazon will have direct influence on what goes into its Kindles, and, perhaps, its future smartphones.

If successful, the deal, which is expected to be worth billions of dollars, could pose problems for Barnes & Noble, whose Nook tablet uses TI chips. Amazon’s rivals in the tablet business, Apple and Samsung, are already ahead in the game, as they manufacture their own processors for their mobile devices.

About the author

My writing career has taken me all round the houses over the past decade and a half--from grumpy teens and hungover rock bands in the U.K., where I was born, via celebrity interviews, health, tech and fashion in Madrid and Paris, before returning to London, where I now live.For the past five years I've been writing about technology and innovation for U.S.

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