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Jeff Bezos Reveals Amazon Makes No Dough On Its Hardware

The online retail leviathan (behemoth is so last week) has said that its current-gen Kindles are sold at cost price.

Jeff Bezos Reveals Amazon Makes No Dough On Its Hardware

Jeff Bezos, in the U.K. to launch the Kindle Paperwhite and Amazon’s Lending Library service, has told the BBC that his firm makes no money on its Kindles. “We make money from when people use our devices, not when people buy our devices,” he told technology correspondent Rory Cellan-Jones. “That continuing relationship with the customer is where we hope to make money over time.”

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The CEO also talked about the effect of the Kindle on bookselling, claiming that people read about four times as much once they’ve bought an e-reader, but continue buying traditional books as well as digital books.

About the author

My writing career has taken me all round the houses over the past decade and a half--from grumpy teens and hungover rock bands in the U.K., where I was born, via celebrity interviews, health, tech and fashion in Madrid and Paris, before returning to London, where I now live. For the past five years I've been writing about technology and innovation for U.S.

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