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Telefonica To Sell Customer Data To Retailers

The Spanish telecoms giant has created Telefonica Dynamic Insights to collate and analyse anonymous data from its users, and flogging the results on to retailers.

Telefonica To Sell Customer Data To Retailers

Telefonica, the Spanish telco with fingers in many European and Latin American pies, is to sell the data it collects from its customers to retailers. To do this, the firm has created a new agency, Telefonica Dynamic Insights, and is already hard at work developing its first product.

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Smart Steps is aimed, it says, at public sector and retail. The idea is to show organisations at what time teenagers (to use one example) visit a shop or market, so that they can be better targeted.

Any teens worried that this might mean their days of playing hooky from school are numbered can breathe a sigh of relief. The data, says Telefonica, will remain anonymous.

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My writing career has taken me all round the houses over the past decade and a half--from grumpy teens and hungover rock bands in the U.K., where I was born, via celebrity interviews, health, tech and fashion in Madrid and Paris, before returning to London, where I now live. For the past five years I've been writing about technology and innovation for U.S.

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