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Hardware-Shy Microsoft May Be Launching Own-Brand Smartphone

The software giant has been coy about its Surface tablet and is keeping quiet about this development, which may or may not upset Windows 8 partners Nokia and HTC.

Hardware-Shy Microsoft May Be Launching Own-Brand Smartphone

Microsoft is apparently just months away from releasing its own-brand smartphone. It is, says BGR, high-end, and will be marketed separately from all the upcoming Windows 8 phones such as Nokia’s Lumia 900 and the HTC doppelganger. The phone is expected to run Windows Phone 8, and Microsoft sees it as competing with Samsung’s Galaxy S III as well as the iPhone 5.

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The phone, claims a report in China, will be marketed under the Surface brand and will appear in January–rather like another much-hyped own-brand cellphone. However, Fast Company expects Microsoft to have learned all the lessons about how not to go about launching a smartphone from Google, whose Nexus One was beset by problems, leading to its early demise.

About the author

My writing career has taken me all round the houses over the past decade and a half--from grumpy teens and hungover rock bands in the U.K., where I was born, via celebrity interviews, health, tech and fashion in Madrid and Paris, before returning to London, where I now live. For the past five years I've been writing about technology and innovation for U.S.

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