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Tasti D-Lite Offers Social Media Tips, But Should You Follow Them?

Tasti D-Lite, seller of guilt-free frozen yogurt, is releasing The Tasti D-Lite Way, a guide to forging relationships with customers through social media. Why is a fro-yo company writing a social media book? The real question is, why is this fro-yo company writing a social media book?

Tasti D-lite

7,656 Twitter followers; 6,751 Facebook fans

Red Mango

55,924 Twitter followers; 550,747 Facebook fans


41,816 Twitter followers; 375,480 Facebook fans

Figures as of press time

A version of this article appeared in the November 2012 issue of Fast Company magazine.