advertisement Tweaks Twitter, Dangles Big Money At Developers

The alternative social network wants to rewards its developers with at least $20,000 a month, but only if users find their apps useful and enjoyable. Tweaks Twitter, Dangles Big Money At Developers

In an effort to prove an alternative social network can succeed by putting a premium on developers and not being a slave to ad revenue, has launched a developer incentive program that pays out at least $20,000 a month.


The opt-in incentive program uses direct user feedback to consider how much money developers should get, since it was designed to reward them for building great products that users actually use.

Each month, users will get an email from the network that includes a slider for each app they use, which they can move around to indicate how useful they found a particular app. Then combines that feedback with usage statistics to generate individual developer “scores” that determine what percentage of the incentive pool they should receive.

In August, founder Dalton Caldwell wrote an open letter to Mark Zuckerberg accusing Facebook and Twitter of being “willing to screw with users and 3rd-party developer ecosystems, all in the name of ad-revenue.”

The new network, which charges $50 a year for membership, is one of several attempts by small, new networks to build an audience without jumping on the backs of giants such as Facebook and Twitter.

[Image: Flickr user 401(K)2012]

About the author

Christina is an associate editor at Fast Company, where she writes about technology, social media, and business.