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Samsung Muscles In On New Territory – Providing Digital Content

The South Korean electronics firm is aiming for a bite of Amazon, Google and Apple’s cherry as it confirms it’s moving into the digital content arena

Samsung Muscles In On New Territory – Providing Digital Content

Samsung has finally confirmed that it is poised to step into the digital content market, its sights set firmly on territory held by American tech firms. A senior VP from the Korean electronics giant has confirmed it, saying that the message has come from his bosses – beware Apple, Amazon and Google, and prepare for content Gangnam style.

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But the firm isn’t necessarily planning to build a system itself, but rather through acquisitions. Earlier this year Samsung bought Silicon Valley firm mSpot which powers the firms’s self-constructed Music Hub, and which it hopes will be a rival to iTunes and its competitors. Given the rumours about Apple’s impending move into music streaming, there is speculation that Samsung has its eye on one of the big names in music streaming, such as Pandora or Spotify.

“Mobile business is what Samsung is doing very well,” said Kang Tae-jin, Senior VP of Samsung’s Media Solution Center. “As a result we have deep pockets and are very serious about content business.” The firm’s aim, he said, was to be in the top four of digital content providers within three years. Providing a pre-installed own-brand service on Samsung handsets could be the way to achieve that.

About the author

My writing career has taken me all round the houses over the past decade and a half--from grumpy teens and hungover rock bands in the U.K., where I was born, via celebrity interviews, health, tech and fashion in Madrid and Paris, before returning to London, where I now live. For the past five years I've been writing about technology and innovation for U.S.

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